Privacy Policy

Privacy Policy

Audrey London

Last updated: [add current date if desired]

1. Information on the Collection of Personal Data and Contact Details of the Controller

1.1 General Information

We are pleased that you are visiting our website and thank you for your interest in Audrey London. Protecting your personal data is important to us. This Privacy Policy explains how we collect, process, and use your personal data when you use our website.

Personal data refers to any information that can be used to identify you personally.

1.2 Data Controller

The controller responsible for data processing within the meaning of the General Data Protection Regulation (GDPR) is:

Audrey London
📧 Email: info@audrey-london.com

The controller is the natural or legal person who determines the purposes and means of processing personal data.

1.3 Data Security

For security reasons and to protect the transmission of confidential content (such as orders or enquiries), this website uses SSL or TLS encryption. You can recognise an encrypted connection by “https://” in your browser address bar and the lock symbol.

2. Data Collection When Visiting Our Website

If you use our website for informational purposes only (without registering or submitting information), we collect only data that your browser automatically transmits to our server (“server log files”). This includes:

  • Visited pages

  • Date and time of access

  • Amount of data transmitted

  • Referring URL

  • Browser type

  • Operating system

  • IP address (anonymised where applicable)

Processing is carried out pursuant to Art. 6(1)(f) GDPR, based on our legitimate interest in ensuring website stability and functionality.
The data is not merged with other data sources and is only reviewed if there are indications of unlawful use.

3. Cookies

Our website uses cookies to improve usability and enable certain functions.

Cookies are small text files stored on your device. Some cookies are deleted after your browser session ends (session cookies), while others remain stored for a defined period (persistent cookies).

Cookies may process information such as:

  • Browser data

  • Device and location data

  • IP address

Where personal data is processed through cookies, processing is based on:

  • Art. 6(1)(b) GDPR (contract execution), or

  • Art. 6(1)(f) GDPR (legitimate interest in website optimisation)

You can manage or disable cookies at any time via your browser settings. Please note that disabling cookies may limit website functionality.

4. Contact

When you contact us via email or a contact form, personal data is collected solely to process your enquiry.

Legal basis:

  • Art. 6(1)(f) GDPR (legitimate interest), or

  • Art. 6(1)(b) GDPR (contract initiation)

Your data will be deleted once the enquiry has been fully resolved, unless statutory retention obligations apply.

5. Customer Accounts and Contract Processing

When you place an order or create a customer account, we process personal data necessary to fulfil the contract pursuant to Art. 6(1)(b) GDPR.

You may request deletion of your customer account at any time by contacting info@audrey-london.com.

After order completion or account deletion, personal data is retained only in accordance with legal retention requirements and deleted thereafter.

6. Use of Personal Data for Marketing Purposes

6.1 Email Newsletter

If you subscribe to our newsletter, we will send you promotional information by email. Subscription takes place via a double opt-in procedure.

Legal basis: Art. 6(1)(a) GDPR

You may unsubscribe at any time using the link in the newsletter or by contacting info@audrey-london.com.

6.2 Email Marketing to Existing Customers

If you provided your email address during a purchase, we may send you offers for similar products based on our legitimate interest (Art. 6(1)(f) GDPR).

You may object at any time. Upon objection, your email address will no longer be used for marketing purposes.

6.3 SMS Communications

By providing your phone number and opting into SMS messaging, you consent to receive text messages from Audrey London, including:

  • Order updates

  • Cart reminders

  • Promotional offers

Message frequency may vary. Consent is not a condition of purchase. Standard message and data rates may apply.

We do not sell or share your SMS consent with third parties for marketing purposes. Data is only shared with service providers required to deliver SMS messages.

You may opt out at any time by replying STOP or following unsubscribe instructions.
For assistance, reply HELP or contact info@audrey-london.com.

7. Data Processing for Order Fulfilment

7.1 Shipping and Payments

Personal data is shared only with:

  • Shipping partners (for delivery)

  • Payment service providers (for payment processing)

Legal basis: Art. 6(1)(b) GDPR

7.2 Payment Service Providers – PayPal

If you choose PayPal as your payment method, payment data is processed by:

PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg

Processing is carried out pursuant to Art. 6(1)(b) GDPR.

PayPal may conduct credit checks based on its legitimate interest (Art. 6(1)(f) GDPR). For more information, please refer to PayPal’s Privacy Policy.

8. Review Reminder Emails

With your explicit consent, we may send a one-time email reminder requesting a product review.

Legal basis: Art. 6(1)(a) GDPR

You may withdraw your consent at any time by contacting info@audrey-london.com.

9. Your Rights Under GDPR

You have the following rights:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to withdraw consent (Art. 7(3) GDPR)

  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

10. Right to Object

You may object at any time to processing based on legitimate interest.
If you object to processing for direct marketing purposes, your data will no longer be used for such purposes.

11. Data Retention

Personal data is stored only as long as necessary to fulfil contractual or legal obligations. After statutory retention periods expire, data is securely deleted.

12. Contact

For questions regarding this Privacy Policy or data protection matters, please contact:

📧 info@audrey-london.com
🏷️ Audrey London